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Morgan wallen voice
Morgan wallen voice









The results for Wallen, however, were anything but. It’s a common Nashville practice for a publishing company to schedule a writing session with unproven talent to test out their skills. “You know exactly who it is when it comes on the radio.” In addition to his own material, Wallen played Eric Church’s “Talladega.” “He jacked the key way up because he was trying to impress us,” says England. “That voice just struck me,” recalls England, echoing Shakira’s reaction to Wallen. Mike Bachta, then of Working Group Artist Management (who co-managed Wallen from late 2014 to July 2017 with Dirk Hemsath), sent the music to England, while Neal also talked up Wallen to Big Loud.Īlong with his partners (producer Joey Moi and Nashville Songwriters Hall of Famer Craig Wiseman), England planned to sign Wallen only to Big Loud’s publishing division. “I think there are no voices like your voice on today’s radio.” But coach Shakira sensed he had something special: She turned her chair less than 10 seconds into his performance of Howie Day’s pop ballad “Collide.” “Your voice is unique,” she said.

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He didn’t yet sport the mullet, nor did he have any clue how to break into the music industry he’d only recently started playing guitar and writing songs.

morgan wallen voice

In 2014, a fresh-faced, clean-cut 20-year-old Wallen was a contestant on season six of The Voice. “All these people are probably like, ‘Who the hell is Morgan Wallen?’ But it’s cool to get to be at the forefront of country music to say, ‘Hey, our fans are here too, now - just so you know.’ ”

morgan wallen voice

“I feel like we really have a position to usher country music into a streaming era,” says Wallen. He points to Luke Combs, a fellow country boy turned streaming success, as a compatriot. But just a few years into his career, he’s ready to make 2021 the start of a new era - for himself, and for his genre. In his own way, Wallen is still figuring out how to be that big too. Morgan Wallen: Photos From The Billboard Cover Shoot “Everybody’s going to be playing catch-up in 2021, figuring out how to be as big as he is,” says Jay Liepis, head of business partnerships at Apple Music Nashville. 3 - alongside songs from Drake, Cardi B and Megan Thee Stallion. “But we recorded ‘7 Summers’ and put it out as quick as we could.” It ended up setting an Apple Music first-day record for a country song, with 4.6 million streams, and entered Apple’s Global Top 100 chart at No. “I didn’t know what TikTok was,” he confesses. Last summer, he posted a snippet on Instagram of himself playing “7 Summers,” a song he wasn’t even sure he’d include on Dangerous - then watched it blow up on TikTok, ultimately inspiring over 16,000 unique videos. It’s not just, ‘Here’s a country crossover record.’ It’s, ‘Here’s a global superstar who happens to have music that’s resonating in the country marketplace.’ ” Wallen seems to already be proving his point. “The internet does not stop at the Atlantic Ocean,” says Republic CEO Monte Lipman. Can an artist whose new album features song titles like “Country A$$ Shit” and “Rednecks, Red Letters, Red Dirt” take on the world without diluting his sound? And though Wallen has largely recovered from that - with an earnest apology and, ultimately, a return to SNL - he and his team face a conundrum: how to translate the very American specificity that makes him distinct to the widest audience possible. The same good-natured unruliness that informs Wallen’s down-to-earth appeal has, of late, sometimes backfired: In October, he was disinvited from his debut Saturday Night Live performance when footage of his mask-free, decidedly un-pandemic-appropriate behavior at a football game (and bar after it) exploded on social media. Big Loud Records has partnered with pop powerhouse Republic Records in a bid to make him a truly global country star. Now, Wallen is poised to reach an even wider audience. 1 on Billboard’s Country Airplay chart, with “Whiskey Glasses” topping the 2019 Top Country Airplay year-end tally and “Chasin’ You” claiming the same spot in 2020 - making Wallen the first artist in 13 years to achieve that double shot. Four of his first six singles reached No. With over 3.2 billion career on-demand audio streams in the United States alone, he’s a major force behind his genre’s recent streaming boom while overall streaming rose 3.1% in 2020 compared with pre-pandemic numbers, country soared 14.6%, according to MRC Data. But Wallen’s (often alcohol-soaked) songs about love, friendship and heartache - delivered in his pleasingly gruff, instantly recognizable baritone - have catapulted him to a kind of success far from typical for a country act.









Morgan wallen voice